🛡

Netier Sales Playbook

INTERNAL

No matches found

Try a different search term or clear the search bar.

Service Tiers at a Glance
Quick reference for each managed service tier. Use these as the basis for every proposal and conversation.
Essential
Business Foundation
$180–220 /user/month
M365 Business Premium (~$22 CSP)
Brisbane SMEs, professional services, volume play
Includes
  • NinjaOne RMM
  • Sophos endpoint protection
  • MFA enforced
  • Intune basic device management
  • Unlimited remote helpdesk (business hours)
  • Quarterly business review
Excludes
  • No backup
  • No DMARC
  • No vulnerability scanning
  • No ThreatLocker
  • No vCIO
  • No E8 reporting
"Enterprise-grade endpoint management and security at SME pricing."
Professional
Mid-Market Excellence
$320–380 /user/month
M365 E3 (~$52 CSP)
Legal, accounting, engineering, construction, mid-market commercial
Adds over Essential
  • Veeam backup
  • ThreatLocker application control
  • Proofpoint DMARC
  • Vulnerability scanning
  • vCIO monthly engagement
  • E8 quarterly reporting
  • Unlimited on-site support
Key Distinction
  • E8 Visibility & Reporting (client retains compliance liability)
"Proactive security and strategic advisory for growing businesses."
Enterprise
Compliance & AI Frontier
$520–650 /user/month
M365 E5 Security + Copilot + Entra Suite
(E7 Frontier from May 2026, ~$158 CSP)
Government contractors, defence suppliers, Canberra, regulated industries
Adds over Professional
  • Managed E8 ML2 alignment
  • Entra P2 (PIM, Identity Protection)
  • Full Defender suite
  • Purview compliance & data classification
  • Copilot + AI governance
  • 24/7 emergency response
  • Fortnightly vCIO engagement
  • Annual penetration test
  • Automated security reporting
Key Distinction
  • E8 Enforcement & Attestation (Netier assumes management)
"Compliance-as-a-service for organisations where security is a business requirement."
Presentation Rules
How to present tiers in every engagement. These rules are non-negotiable.

Two-Option Presentation

Always top-down anchoring. Show the higher tier first, lower tier as fallback. Never present three options.

Canberra Market

Never show Essential. Lead with ENTERPRISE, fallback to PROFESSIONAL.

Brisbane Market

Never show Enterprise unless asked or compliance requires it. Lead with PROFESSIONAL, fallback to ESSENTIAL.

Seat Sweet Spot

Target: 50–150 seats. Minimum viable engagement: 20 seats.

Talk Tracks
Five key sales scenarios with opening lines, talking points, and recommended tier positioning.

Scenario 1: Client Has No MSP

PROFESSIONAL ENTERPRISE
"Right now you're managing IT reactively — fixing things when they break, hoping nothing falls through the cracks. What if your IT was proactive, predictable, and one phone call away?"
Cost certainty — fixed per-user pricing vs unpredictable break-fix spend
Risk reduction — patches, EDR, and MFA from day one
One vendor — licensing, security, support, and strategy under one roof
PROFESSIONAL for Brisbane  |  ENTERPRISE for Canberra
Do they have budget allocated? Is there an executive sponsor?

Scenario 2: Client Switching MSPs

MATCH OR HIGHER
"What specifically isn't working with your current provider? We hear three things most often: response times, proactive security, and strategic guidance."
Run the Discovery Scorecard on their current environment — quantifies gaps objectively
Published SLAs — our service levels are published and measurable
ISO 27001 certification — reference as a quality differentiator
Same or higher tier than their current provider.
If they trash-talk their last MSP aggressively, proceed with caution — they may do the same to us.

Scenario 3: Client Wants Just a Security Add-On

UPSELL PATH
"Absolutely, we can help with [specific service]. Let me understand what you're trying to solve so I can recommend the right approach."
Quote the individual add-on — give them exactly what they asked for
Show the tier comparison — Essential + 3 add-ons often approaches Professional pricing
Frame the upgrade — "you could get all of this for just $X more per user"
Add-on pricing first, then the tier upgrade pitch.
If a client needs 3+ add-ons on Essential, the pitch should be Professional.

Scenario 4: Client Won a Government Contract

ENTERPRISE ALWAYS
"Congratulations on the contract. Government supply chain compliance is what we specialise in. The requirements they'll ask for — Essential Eight, ISM controls, PSPF alignment — are built into our Enterprise service from day one."
Essential Eight ML2 — managed by Netier end-to-end
ISM/PSPF mapping — included in the Enterprise service
Board-ready compliance reporting — automated, not manual
Purview for data classification — often a direct contract requirement
ENTERPRISE — always.
Compliance deadlines are usually fixed. Start now or risk losing the contract.

Scenario 5: Client Had a Breach/Incident

PROFESSIONAL ENTERPRISE
"I'm sorry to hear that. The most important thing right now is making sure you're protected going forward. We can help with both the immediate response and building a security posture that prevents this from happening again."
Don't sell during the crisis — help first, propose after
Reference incident response capability — Netier can assist with immediate containment
Use the breach as evidence — "let's assess where the gaps are so this doesn't happen twice" (Discovery Scorecard)
PROFESSIONAL or ENTERPRISE depending on severity and regulatory exposure.
Do not sell during an active crisis. Build trust first. The proposal comes after the dust settles.
Objection Handling
Six common objections with context, response scripts, and supporting data.

"Too Expensive"

PRICE
Sticker shock on per-user pricing, especially Enterprise tier.
"Let me break that down. The M365 E5 license alone is $87/user retail. Copilot is another $45. You're getting both plus full managed security, 24/7 response, compliance management, and strategic advisory for $520–650. Try hiring one senior security engineer in Canberra — $160–180k salary before tools, training, and leave cover."
Netier Enterprise for 50 users = $26k/month = $312k/year. One security FTE + tools = $230–260k/year — and they can't provide 24/7 coverage or manage 8+ security platforms.

"We Can Do It In-House"

CAPABILITY
IT manager protecting their role, or a genuine belief they can manage everything internally.
"You absolutely can manage some of this internally. The question is whether it's the best use of your team's time. Your IT staff should be driving business outcomes, not managing patch cycles and DMARC records. We handle the operational security so your team can focus on strategy and user experience."
Managing the full Netier stack in-house requires expertise across NinjaOne, Sophos, ThreatLocker, Proofpoint, Veeam, Entra, Defender, Purview, and Intune. That's 8+ platforms, each with their own updates, alerts, and licensing.

"We Already Have an MSP"

INCUMBENT
"That's great — having managed IT is the right approach. What I'd suggest is a quick security health check. It takes about 30 minutes, and it'll give you an objective score of where your environment stands today. No obligation, no hard sell — just data. If your current provider has you in great shape, you'll have the evidence to prove it."
Discovery Scorecard. Let the score do the selling.

"We Don't Need Compliance / E8"

COMPLIANCE
"I hear that a lot, and for now you may be right. But two things are changing: cyber insurance providers are tightening their requirements — many now mandate MFA, EDR, and backup as minimums. And if any of your clients are government or regulated, they'll start requiring compliance evidence from their suppliers. Essential Eight alignment isn't about ticking boxes — it's about not losing business."
BEC losses hit $2.9B globally in 2024. Average breach cost in APAC is $4.26M (IBM). Cyber insurance premiums are increasing 20–30% annually for organisations without demonstrable security controls.

"36 Months Is Too Long"

COMMITMENT
"I understand the hesitation on commitment. Here's the context: the Partnership Acceleration program waives $20–50k in implementation costs — that's the SharePoint audit, Purview configuration, Copilot readiness, tenant hardening, and user training that makes the managed service actually work. Without the 3-year commitment, that's a separate CapEx project you'd need to fund upfront. The 36-month model turns CapEx into OpEx and lets us invest in getting your environment right from day one."
Year 1 exit = 100% of waived value. Year 2 = 50%. Year 3 = $0. Most clients never think about it after month 12.

"Why Not Just Buy Microsoft E5 Directly?"

LICENSING
"You absolutely can, and many organisations do. But licensing is not security. Microsoft gives you the tools — Defender, Purview, Entra, Intune — but none of them manage themselves. Every alert needs triage. Every policy needs configuration. Every incident needs response. Netier turns those tools into an actual security operation. You're not paying us for the license — you're paying us to run it."
Competitive Positioning
What to say about Netier, and what to never say about anyone else.

Netier Differentiators

  • ISO 27001:2022 certified — ask prospects if their current MSP can say the same
  • 21-framework compliance coverage — ISO, ISM, E8, PSPF, SOCI, DISP, NIST, CIS, APRA, PCI, SOC2, and more
  • "Canberra security pedigree" — we manage government contractors, defence suppliers, and critical infrastructure. That expertise flows to every client.
  • Partnership Acceleration — competitors charge $20–50k upfront for the same implementation. We waive it.
  • Automated security reporting pipeline (in deployment) — multi-source aggregated insights, not manual Excel screenshots

Never Do

  • Never name competitors or quote their prices
  • Never bash competitors — focus on what Netier does, not what others don't
  • Never promise capabilities we don't have yet — SIEM is "coming Q3/Q4"
Qualification Checklist
Run through these on the first call. Green signals = pursue. Red signals = walk away.
Signal Go Walk Away
Budget allocated for managed services? Yes "Looking for cheapest option"
Willing to adopt Netier's standard stack? Yes Demands custom tooling
Executive sponsor identified? Yes Decisions made by committee with no owner
20+ seats (or clear growth plan)? Yes <15 seats, no growth
Values security as business enabler? Yes "Just need someone to call when things break"
Professional exit from previous MSP? Yes Hostile/acrimonious, blames previous provider
Willing to fund Phase 1 remediation if needed? Yes Refuses to address technical debt
Add-On Services Quick Reference
Individual services with price ranges. Available as add-ons to any tier.
Service Price Unit
M365 Backup (Veeam)$5–8/user/month
DMARC (Proofpoint)$3–5/user/month
Vulnerability Scanning$4–6/user/month
ThreatLocker$5–8/user/month
Dark Web Monitoring$2–4/user/month
Security Awareness Training$2–3/user/month
Penetration Test$2,500–5,000/engagement
Incident Response Retainer$500–1,500/month
After-Hours Support$250/incident or $500/month
vCIO Advisory$250–350/hour
If a client needs 3+ add-ons on Essential, the pitch should be Professional.
💡 Have an idea? Let us know